Marketing and New Communications Technologies

CHAPTER 1 1)Briefly compare and contrast the concepts of call for, wants, and demands, fine-looking an example of each. Discuss how these concepts relate to merchandising practices. Needs are states of deprivation. For examples, physical postulate for food, clothing, warmth, and safety social needs for belong and affection and individual needs for friendship and self-expression. Wants are the form that needs distinguish as they are shaped by cultural and individual personality. For example, an Ameri stomach needs food but wants a boastfully Mac, french fries, and a soft drink.Demands is wants support by buying power. For example, given their wants anfd resources, vainglorious number demand products with benefits that add up to the close to value and satisfaction. Outstanding marketing companies go to great lengths to hit the books about and represent their nodes needs, wants, and demands. They conduct consumer research and analyze mountains of node data. 2)In a short es say, discuss the challenges and advantages that newfangled communications technologies have created for marketers.The new communications technologies has provided marketers with exciting new ways to try about and track customers and create products and serve tailored to individual customer needs. Its helping marketers communicate with customers in large group or one-to-one. Marketers also stack create their own detailed customer databases and use them to target individual customers with offers intentional to meet their specific needs. For example, by employ the Internet, a direct marketer can tap into online data service to learn anything from what car you drive to what you read to what tactile property of ice cream you prefer.