Mtv : Target Market and Demographics Essay

1) MTV has twist the icon of cable stations across the country. Their success has been analyzed and report for many years. MTV began as a venue for record companies to show medicine videos to advertise their artists. Today, the channel reaches over 70 million United States households. MTV was the set-back 24-hour, seven-day-a-week commercial channel, because the music videos were seen as advertisements that ranged from artists and record labels to clothing and attitudes. There argon many reasons given for MTVs success throughout its lifetime. What MTV aimed at was to pay back the immature audience. They did this by means of eliminating adults from shows. MTV gives teens a feeling that they are the philia of the universe that they are powerful, and cool. When someone signs up to work for MTV, they are essentially signing up to become 21 years old.This immerses them into these young adults music, style, and reality. MTV as well as uses many techniques like ever-changing styles and introducing new music to keep teen viewers hungering for more. MTVs tactical development of targeting the teen audience has been a positive maneuver and is the dominating force in the rise of the accompanys popularity. Presented here are three major motives that highlight MTVs fame. First, after ratings fell in the 1990s, MTV managed to bring itself back to the top of the ratings by certain marketing ploys.Second, MTV educates and familiarizes todays jejune culture with the changing society. Thirdly, MTV devotes all of its programming to serve the interest of the public demographic. There are many reasons why MTV is aiming to capture the teenage audience. First, todays teenage culture bases their agendas near the mass media. It is very common for teenagers to arrange their plans around certain shows, so they do not miss viewing the modish and the funkiest reality cum fiction shows provided by them.