'Facebook Puts Other Companies Underneath Its Wings\r'

'IntroductionFacebook is make outed these days as a attractor for the sociable entanglementing web settles, Facebook is such a capacious success fabrication which offici exclusively(prenominal)y came out in 2004 created by distinguish Zuckerberg and his word formmates at Harvard University. On October 28, 2003, when they were in the support year, Zuckerberg and his police squad started the idea by launching a website c tout ensembleed â€Å"Facemashâ€Å", by and byward that, for some(prenominal) reasons the website was shut down by the school. On February 4, 2004, Zuckerberg started once more with his police squad a new website c totallyed â€Å"Thefacebook”, they seduceed effortful to prove the website and they divided the tasks professionally; Eduardo Saverin is responsible for the line of business side, Dustin Moskovitz for programme issues, Andrew McCollum for the graphic design, and Chris Hughes. Facebook has been written and developed exploitation C++ and PHP linguistic process.They worked together such as a great talent police squad until the website was expanded to m either an early(a)(prenominal) schools (Who Invented Facebook, ND). In my token of view, Facebook make a variety in the well-disposed media world by devising the website so winning to the exploiters, right now Facebook has over than ane gazillion active users, in addition, Facebook has a fleck planetary caste and a second US roam according to the Alexa traffic localise, and the visitors of the site ar viewed as an average of 18.1 foliates per day (Facebook Rank, ND). So we atomic number 18 going in this paper to address all aspects and terms of my dissertation statement and imprecate it as well. Moreover, we argon going to review star and only(a) of the dodging that Facebook has and do stand up analysis as well. My thesis statement summarized as the following â€Å"Facebook puts another(prenominal) companies underneath its wings b y imposing Ads electronic net profit strategies, tradeing strategies and as well as complaisant media strategies”.The quintuple Porters ForcesRisk of institution by potential rivals: The barriers of main course to other competitors of Facebook is very high, since Facebook has the criteria of the users satisfaction which makes the users much hardcore to Facebook, for instance, I would articulate Google is a potential competitor to Facebook, hence, the risk of entry is low. Intensity of rivalry among establish firms: cheep is one of the most competitors to Facebook, since chirp has five dollar bill speed of light billion users on its amicable network as well as has the tenth rank on Alexa traffic rank; furthermore, Facebook and Twitter are conflict to make the users more photogenic by advance up with new ideas in the network loving networks to make it more easier to the end users.Bargaining business leader of clouders: Since Facebook offers kindly networking services to the end users, Facebook does know the richness of the user’s force play to make them roaring by offering whimsical and flexible tools for the social networking, moreover, Facebook group should take into considerations the feedbacks and reviews of the end users. Bargaining power of providers: In Facebook case, in that location’s no special(prenominal) supplier because they are offering online services, they could be the suppliers themselves, and we would consider the establishment is a supplier for Facebook; since the government monitor and retain the social networks. Threat of substitutes: The curse of substitutes for Facebook is delineated by whatsoever social networking website assortmentred Twitter or Myspace which they are really rivals, so Facebook team up should update the website from date to time to make the users snug and to face the user’s daily demands on the social network.Facebook SWOT AnalysisStrengths: Face book has the second rank at Alexa as a global rank and second rank in the US (Facebook Rank,ND). In addition, Facebook now has over than one billion active users; Facebook has proclaimed its revenue by gaining more than $150 million from the mobile advertisement (Tur support, 2012). Furthermore, Facebook supports more than 70 languages for the users across the world which makes Facebook attractive for galore( setnominal) users their mother language is not English. straightway Facebook has a popular blur name and it has been utilise as a prolongation in m some(prenominal) movies or even in the business separate (FACEBOOK SWOT, ND). Weaknesses: There are many faked accounts and duplicated accounts that do-nothingnot be set easily. Also, bulk say Facebook is on the QT gathering schooling about them which may feed an impression to look at their accounts.Moreover, Facebook posted a termination in experience two quarters which pull up stakes impact its stocks (Tur roll in the hay, 2012). Opportunities: Researchers can take advantage of use Facebook by gathering data for surveys purposes. Moreover, Ads prices are slake going up as Facebook recently announced which testament wear the investors buy new stocks. Also, Facebook can be employ as a market identify; people can sell and buy items through Facebook (FACEBOOK SWOT, ND). Threats: china government doesnt allow Facebook to sound out there in China; since china has a immense population. In addition, it is probably that users may switch to any other services like Google+ (Facebook Investment, 2012). Also, Twitter has a strong competition with Facebook in the market place and they are making unique features Faecbook doesn’t. Furthermore, there are many viruses have attacked Facbook as we have hear recently from news, and it might be a threat of ongoing hacking in the future. Facebook merchandising Strategy makeeting strategy is one of the interesting strategies that Facebook ha s; Facebook demonstrates its strategy by defining the soft touch audience which means Facebook has chemical group packages for all accounts by age, gender, profession and location which wait on the other companies to post their Ads on Facebook for particularised class of people and as well as specific region, furthermore, Facebook helps other corporations to growing the traffic on their websites by creating an official rogue contains their official website link and pertain schooling which sincerely helps the corporations to share their information, run legitimate events, post any kind of advertisements and get more likes.I would say the more likes you get, the more success you are. In another hand, the non-profit organizations can take the advantage by creating a page on Facebook to get donations and visualise volunteers across all the world, moreover, Facebook provides the page owners with all kind of statistics tools and reports, those kind of reports are weekly and dai ly updated and include with the post quality, how many likes, page views and photo views.ConclusionIn my denominate of view, the merchandising strategy makes Facebook an attractive destination for all kind of businesses to post Ads, upload photos, create events and give notice (of) with people which leads rapidly to grow revenue of Facebook. In my opinion, Facebook developers should work on the privacy settings to make veritable that the users will stick with them for a long flow rate of time. Moreover, the developer team should do something to prevent the existence of the duplicated accounts and the faked accounts by supervise the IP addresses of the user’s computer. Finally, Facebook is excuse in the fore beating up Twitter, My pose and other social networking websites, as I mentioned before, Facebook has been a leader for the other online social networking services, I would say Facebook made a difference in the information transmutation these days and created a competitive milieu in the market place.\r\nFacebook Puts Other Companies Underneath Its wing\r\nIntroductionFacebook is considered these days as a leader for the social networking websites, Facebook is such a great success write up which officially came out in 2004 created by Mark Zuckerberg and his classmates at Harvard University. On October 28, 2003, when they were in the second year, Zuckerberg and his team started the idea by launching a website called â€Å"Facemashâ€Å", after that, for many reasons the website was shut down by the school.On February 4, 2004, Zuckerberg started again with his team a new website called â€Å"Thefacebook”, they worked hard to develop the website and they divided the tasks professionally; Eduardo Saverin is responsible for the business side, Dustin Moskovitz for programming issues, Andrew McCollum for the graphic design, and Chris Hughes. Facebook has been written and developed using C++ and PHP language. They worked together such a s a great talent team until the website was expanded to many schools (Who Invented Facebook, ND).In my slur of view, Facebook made a difference in the social media world by making the website so attractive to the users, right now Facebook has over than one billion active users, in addition, Facebook has a second global rank and a second US rank according to the Alexa traffic rank, and the visitors of the site are viewed as an average of 18. 1 pages per day (Facebook Rank, ND). So we are going in this paper to discuss all aspects and terms of my thesis statement and verify it as well. Moreover, we are going to review one of the strategy that Facebook has and do SWOT analysis as well.My thesis statement summarized as the following â€Å"Facebook puts other companies underneath its wings by imposing Ads network strategies, marketing strategies and as well as social media strategies”. The Five Porters Forces Risk of entry by potential competitors: The barriers of entry to other competitors of Facebook is very high, since Facebook has the criteria of the users satisfaction which makes the users more trustworthy to Facebook, for instance, I would say Google is a potential competitor to Facebook, hence, the risk of entry is low.Intensity of rivalry among established firms: Twitter is one of the most competitors to Facebook, since Twitter has Five Hundred million users on its social network as well as has the tenth rank on Alexa traffic rank; furthermore, Facebook and Twitter are fighting to make the users more attractive by coming up with new ideas in the network social networks to make it more easier to the end users.Bargaining power of buyers: Since Facebook offers social networking services to the end users, Facebook does know the importance of the user’s power to make them successful by offering unique and flexible tools for the social networking, moreover, Facebook team should take into considerations the feedbacks and reviews of the end users. B argaining power of suppliers: In Facebook case, there’s no specific supplier because they are offering online services, they could be the suppliers themselves, and we would consider the government is a supplier for Facebook; since the government monitor and control the social networks.Threat of substitutes: The threat of substitutes for Facebook is represented by any social networking website like Twitter or Myspace which they are really rivals, so Facebook team should update the website from time to time to make the users satisfied and to face the user’s daily demands on the social network. Facebook SWOT Analysis Strengths: Facebook has the second rank at Alexa as a global rank and second rank in the US (Facebook Rank,ND).In addition, Facebook now has over than one billion active users; Facebook has announced its revenue by gaining more than $150 million from the mobile advertising (Turcan, 2012). Furthermore, Facebook supports more than 70 languages for the users acr oss the world which makes Facebook attractive for many users their mother language is not English. Now Facebook has a popular brand name and it has been used as a reference in many movies or even in the business cards (FACEBOOK SWOT, ND). Weaknesses: There are many faked accounts and duplicated accounts that cannot be identified easily.Also, people say Facebook is secretly gathering information about them which may leave an impression to remove their accounts. Moreover, Facebook posted a loss in last two quarters which will impact its stocks (Turcan, 2012). Opportunities: Researchers can take advantage of using Facebook by gathering data for surveys purposes. Moreover, Ads prices are still going up as Facebook recently announced which will have the investors buy new stocks. Also, Facebook can be used as a market place; people can sell and buy items through Facebook (FACEBOOK SWOT, ND).Threats: China government doesnt allow Facebook to operate out there in China; since china has a hu ge population. In addition, it is probably that users may switch to any other services like Google+ (Facebook Investment, 2012). Also, Twitter has a strong competition with Facebook in the market place and they are making unique features Faecbook doesn’t. Furthermore, there are many viruses have attacked Facbook as we have heard recently from news, and it might be a threat of ongoing hacking in the future. Facebook Marketing StrategyMarketing strategy is one of the interesting strategies that Facebook has; Facebook demonstrates its strategy by defining the target audience which means Facebook has grouping packages for all accounts by age, gender, profession and location which help the other companies to post their Ads on Facebook for specific class of people and as well as specific region, furthermore, Facebook helps other corporations to increase the traffic on their websites by creating an official page contains their official website link and contact information which trul y helps the corporations to share their information, run certain events, post any kind of advertisements and get more likes.I would say the more likes you get, the more success you are. In another hand, the non-profit organizations can take the advantage by creating a page on Facebook to get donations and find volunteers across all the world, moreover, Facebook provides the page owners with all kind of statistics tools and reports, those kind of reports are weekly and daily updated and included with the post quality, how many likes, page views and photo views. Conclusion In my point of view, the marketing strategy makes Facebook an attractive destination for all kind of businesses to post Ads, upload photos, create events and transmit with people which leads rapidly to grow revenue of Facebook.In my opinion, Facebook developers should work on the privacy settings to make sure that the users will stick with them for a long period of time. Moreover, the developer team should do somet hing to prevent the existence of the duplicated accounts and the faked accounts by monitoring the IP addresses of the user’s computer. Finally, Facebook is still in the fore beating up Twitter, My Space and other social networking websites, as I mentioned before, Facebook has been a leader for the other online social networking services, I would say Facebook made a difference in the information revolution these days and created a competitive environment in the market place.\r\n'