SWOT Question A ? Analyse Market opportunities victimisation S.W.O.T analysis. STRENGTHS  meadow Lea is regarded as an movie brand ? consciousness is high and it has been a top selling brand for 26 years. Consumers clearly understand that that it is positioned as a family brand.  ?You ought to be congratulated? is an movie ad campaign, appearing in various guises on T.V screens since June 1977. ? hardly a(prenominal) people under the age of 50 cannot sing the hayfield Lea jingle.  Meadow Lea has been the market leader since 1973.  there is a large amount of capital available for Goodman to trace in to Meadow Lea?s advertising compute.

In 1995-1998 Goodman doubled Meadow Lea?s advertising reckon to $3 Million.  New low-fat recipes  Goodman invested heavily in new machinery which raw(a) the production process more efficient.  Lisa Miles was employed by Goodman in July 1997 as Meadow Lea?s Marketing Director. She has had cardinal years experience and ??k...If you want to get a cover essay, order it on our website: OrderCustomPaper.com

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